What I really wanted to find was the tipping point for this type of communication. Unfortunately after a bit of research I haven't been able to come to anything exact, though I have found some interesting facts and data.
This is meant to be a cursory glance at this trend. I am aware of several factors that are skewing this data a little more towards great recent growth but it should more accurately be called great recent popularity.
I looked at youtube, this is where I had previously been exposed to [new] kinetic typography about 2 years ago in a digital art class. I did a search for the term "kinetic typography" and sorted by the date the items were added to youtube. The graph below shows the data I came up with. I also have two points marked that indicate when the term first appeared on Google trends and when the title of the Wikipedia article for the term was changed from it's former "Kinematic Typography."
I noticed a lot of the items on youtube were student works for classes like the ones I had taken and I believe they are greatly responsible for the current popularity. I think closer analysis would show a connection between these works showing up and school semesters.
But this is all just youtube. What I'm really interested in is much bigger. A bunch of art students making coming up with the same type of stuff because a bunch of art teachers had the same interests doesn't explain why all of the sudden I'm seeing this type of work on network television and in the cut scenes of my video games. These are still students and are not responsible for such products (yet).
This is probably as far as I'll get with this. Maybe someone else who is interested can use it as a starting point to find out more about why this seems to be all over the place all of the sudden.
